SEO report of thescienceshop.co.nz

The Science Shop | NZ wide suppliers of science related products!

www.thescienceshop.co.nz/

The Science Shop | We supply NZ with high quality microscopes and prepared microscope slides along with a range of laboratory equipment, buy online now! 09 ...


 Tasks

  • Make the site mobile device friendly.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.
  • Try to make your site load faster.

 SEO

URL

Domain : www.thescienceshop.co.nz/

Character length : 25

Title
The Science Shop | NZ wide suppliers of science related products!
Description
The Science Shop | We supply NZ with high quality microscopes and prepared microscope slides along with a range of laboratory equipment, buy online now! 09 444 7823
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://thescienceshop.co.nz/robots.txt
User-agentDisallowed for the search engines
*
  • /enquiry
  • //thescienceshop/enquiry
  • /private_38013TGg36356t
  • /email_list_38013TGg36356t


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Error! The character encoding setting is missing!
Language
We have found the language localisation: ”en”.
Title
The Science Shop | NZ wide suppliers of science related products!

Character length : 65

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 4%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
1017400
Heading structure in the source code
  • <H1> 09 444 7823
  • <H3> Books for Teachers & Technicians
  • <H3> Data Loggers
  • <H3> DNA, Gel Electrophoresis & Blood Activities
  • <H3> Field Work
  • <H3> Electricity
  • <H3> Science Equipment & Glassware
  • <H3> Science Equipment for Primary & Middle School
  • <H3> Microscope Accessories
  • <H3> Microscopes
  • <H3> Microslide Viewer
  • <H3> Paramecium Live
  • <H3> Posters
  • <H3> ... more in PRODUCTS
  • <H3> Privacy & Legal Policies
  • <H3> Terms of Trade
  • <H4> The Science Shop is a nationwide supplier of quality microscopes, prepared microscope slides and Science  equipment.
  • <H4> PREPARED MICROSCOPE SLIDES
  • <H4> MICROSCOPES
  • <H4> BIO LAB SOURCEBOOK
  • <H3> Request a Catalogue  
  • <H3> CONTACT US
Word cloud
  • science8
  • microscopes6
  • microscope6
  • equipment6
  • home5
  • slides5
  • prepared4
  • school3
  • privacy3
  • shop3
  • products3
  • technicians3
  • teachers3
  • quality3
  • posters2
  • live2
  • paramecium2
  • microslide2
  • new2
  • accessories2
  • zealand2
  • viewer2
  • terms2
  • top2
  • plant2
  • email2
  • magnifiers2
  • support2
  • legal2
  • lab2
  • trade2
  • site2
  • policies2
  • books2
  • activities2
  • field2
  • work2
  • data2
  • electrophoresis2
  • dna2
  • loggers2
  • viewers2
  • gel2
  • electricity2
  • blood2
  • motion2
  • glassware2
  • light2
  • magnets2
  • sound2
  • models2
  • chemicals2
  • force2
  • middle2
  • primary2
Keyword matrix
wordtitledescriptionsheading
science
microscopes
microscope
equipment
home
slides
Two Word cloud
  • force motion2
  • primary middle2
  • glassware science2
  • models sound2
  • magnifiers microscope2
  • quality microscopes2
Three Word cloud
  • school chemicals force2
  • magnets models sound2
  • viewer paramecium live2
  • science equipment for2
  • magnifiers microscope accessories2
  • work electricity science2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.

 Readability

Flesch–Kincaid Grade Level
5.40
Flesch Reading Ease
61.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.30
Dale–Chall Readability
8.60
SMOG Index
8.40
Spache Readibility
5.00
Number of letters
2577
Number of words
481
Number of sentences
162
Average words per sentences
3
Number of syllables
808
Syllables in words
838
Average syllables in words
1.68
Number of words in first three syllables
133
Percentage of word / syllables
27.65
Words not in Dale-Chall easy-word list
259
Words not in Spache easy-word list
127

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 1044px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.68 seconds have passed until the page started to load.
Loading time
6,498 ms
Table layout
Error! Avoid using nested tables!
Number of HTTP resources
63
Number of source domains
6
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://ajax.googleapis.com/ajax/libs/prototype/1.7.0.0/prototype.js
  • https://cdnjs.cloudflare.com/.. /modernizr.min.js
  • https://www.thescienceshop.co.nz/process/x_lv/1.4/mv_display/ajax.js
  • https://ajax.googleapis.com/.. /scriptaculous.js
  • https://ajax.googleapis.com/ajax/libs/scriptaculous/1.9.0/builder.js
  • https://ajax.googleapis.com/ajax/libs/scriptaculous/1.9.0/effects.js
  • https://ajax.googleapis.com/.. /dragdrop.js
  • https://ajax.googleapis.com/.. /controls.js
  • https://ajax.googleapis.com/ajax/libs/scriptaculous/1.9.0/slider.js
  • https://ajax.googleapis.com/ajax/libs/scriptaculous/1.9.0/sound.js
  • https://ajax.googleapis.com/ajax/libs/scriptaculous/1.9.0/builder.js
  • https://ajax.googleapis.com/ajax/libs/scriptaculous/1.9.0/effects.js
  • https://ajax.googleapis.com/.. /dragdrop.js
List of render blocking css files
  • https://www.thescienceshop.co.nz/.. /template_style.css
  • https://www.thescienceshop.co.nz/.. /page_style.css
  • https://fonts.googleapis.com/css?family=Lato:400,700

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.thescienceshop.co.nz/process/x_lv/1%2e4/mv_display/ajax.js
  • http://www.thescienceshop.co.nz/process/x_g/2HPuqVDp%2dQkvTkMyb/mv_display/images_slider.js
  • http://www.thescienceshop.co.nz/process/x_g/2HPuqVDp%2dQkvTkMyb/mv_display/slider_effect.js
File size of all javascript files combined
413.13KB
Javascript minifying
You can save 15.1KB (22% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
55.11KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
57.86KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
56
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://secure.zeald.com/.. /btn_signup.gifExpiry time is not specified
https://www.thescienceshop.co.nz/.. /bullet.pngExpiry time is not specified
https://www.thescienceshop.co.nz/.. /btn_order.gifExpiry time is not specified
https://www.thescienceshop.co.nz/.. /btn_search_go.gifExpiry time is not specified
https://www.thescienceshop.co.nz/.. /btn_view.gifExpiry time is not specified
https://www.thescienceshop.co.nz/.. /bullet1.gifExpiry time is not specified
https://www.thescienceshop.co.nz/.. /cart.gifExpiry time is not specified
https://www.thescienceshop.co.nz/.. /ftr.jpgExpiry time is not specified
https://www.thescienceshop.co.nz/.. /ftr_bg.jpgExpiry time is not specified
https://www.thescienceshop.co.nz/.. /hdr.jpgExpiry time is not specified
https://www.thescienceshop.co.nz/.. /left_bg.jpgExpiry time is not specified
https://www.thescienceshop.co.nz/.. /left_logo.gifExpiry time is not specified
https://www.thescienceshop.co.nz/.. /login.jpgExpiry time is not specified
https://www.thescienceshop.co.nz/.. /logo.gifExpiry time is not specified
https://www.thescienceshop.co.nz/.. /m_bg.gifExpiry time is not specified
https://www.thescienceshop.co.nz/.. /m_border.jpgExpiry time is not specified
https://www.thescienceshop.co.nz/.. /m_sel.jpgExpiry time is not specified

 Speed test – Images

File size of all images combined
222.97KB
Image optimisation
You can save 34.5KB (39% compression) by optimising the images below:

 Traffic

Alexa
6997072

 Website security

IP
112.109.68.180
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H3 : Books for Teachers & Technicians, ( -9844px from top )
  • H3 : Privacy & Legal Policies, ( -9844px from top )
  • H3 : Terms of Trade, ( -9812px from top )
  • H3 : Data Loggers, ( -9795px from top )
  • H3 : DNA, Gel Electrophoresis & Blood Activities, ( -9763px from top )
  • H3 : Field Work, ( -9714px from top )
  • H3 : Electricity, ( -9682px from top )
  • H3 : Science Equipment & Glassware, ( -9650px from top )
  • H3 : Science Equipment for Primary & Middle School, ( -9601px from top )
  • H3 : Microscope Accessories, ( -9421px from top )
  • H3 : Microscopes, ( -9389px from top )
  • H3 : Microslide Viewer, ( -9357px from top )
  • H3 : Paramecium Live, ( -9325px from top )
  • H3 : Posters, ( -9293px from top )
  • H3 : ... more in PRODUCTS, ( -9261px from top )
  • H1 : 09 444 7823, ( 66px from top )
  • H4 : The Science Shop is a nationwide supplier of quality microscopes, prepared microscope slides and Science  equipment., ( 590px from top )
  • H4 : PREPARED MICROSCOPE SLIDES, ( 1101px from top )
  • H4 : MICROSCOPES, ( 1139px from top )
  • H4 : BIO LAB SOURCEBOOK, ( 1139px from top )
  • H3 : Request a Catalogue  , ( 1273px from top )
  • H3 : CONTACT US, ( 1273px from top )

 Typos

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